Candy On Demandy Branding
Introducing, Ruby, the Candy on Demandy character mascot in a close up shot.

Introducing, Ruby, the Candy on Demandy character mascot in a close up shot.

Ruby's full body pose

Ruby's full body pose

Scooter Ruby w/ Background

Scooter Ruby w/ Background

Made in the USA Ruby with background

Made in the USA Ruby with background

Option 1: Earth Friendly Ruby

Option 1: Earth Friendly Ruby

Option 2: Earth Friendly Ruby

Option 2: Earth Friendly Ruby

Sharing is Caring Ruby

Sharing is Caring Ruby

Scooter Ruby without background

Scooter Ruby without background

Option 1: Loading icon - Scooter Ruby with reusable logo tin

Option 1: Loading icon - Scooter Ruby with reusable logo tin

Option 2; Loading icon - Scooter Ruby profile

Option 2; Loading icon - Scooter Ruby profile

Profile Ruby

Profile Ruby

FAQ Ruby

FAQ Ruby

Answer Ruby

Answer Ruby

Flavor Selection Ruby

Flavor Selection Ruby

Mail Ruby

Mail Ruby

Natural Ingredients Ruby

Natural Ingredients Ruby

Enjoying Candy Ruby

Enjoying Candy Ruby

Made in the USA Ruby without background

Made in the USA Ruby without background

Character Sheet - sizing

Character Sheet - sizing

Candy On Demandy Branding

Candy on Demandy creates handmade small batch artisanal hard candies in grown-up flavors. This wee and mighty comfort is coming soon to a mailbox near you.

Project goal:
Candy on Demandy wanted a gender inclusive ruby red grapefruit as their branded character mascot. It was to be inspired by classic mid-century French and Italian product illustrations and blended with a modern graphic design. Once the static pose was approved the character in the illustrative spots were to have a fun freehand vibe for each of the website landing pages.

*Please note:
I did not create the company logo integrated into some of my illustrations.

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